Get Your Products Recommended by ChatGPT: Tactics That Work
Introduction
Imagine a shopper types into ChatGPT: “What are the best organic cotton t-shirts under $50?” Instead of listing links like a traditional search engine, ChatGPT generates an answer that might highlight specific brands or product examples. If your products are not represented, you miss out on valuable visibility and potential sales.
Shopify merchants are asking: how do I get my products recommended by ChatGPT? The answer lies in preparing your store for how large language models (LLMs) process information. In this article we will look at why LLMs choose certain products, what tactics work, and how you can position your store to be included in AI product suggestions.
Why LLMs Recommend Certain Products
ChatGPT and other LLMs do not “search” in the same way Google does. Instead, they:
Draw from structured data, knowledge bases, and training data
Interpret product descriptions and metadata
Summarize information into conversational answers
This means your products need to be structured and contextualized so the model can understand and recall them. Without structured context, your products risk being invisible in AI-driven conversations.
Tactics for Getting Shopify Products Recommended by ChatGPT
1. Write Natural Language Descriptions
AI tools are trained on conversational text. Product descriptions should read like an explanation to a shopper, not just a list of attributes.
Include benefits as well as features
Use full sentences and natural phrasing
Anticipate the kinds of questions shoppers might ask
Example:
Weak: “Cotton T-shirt. Blue. Small.”
Strong: “A breathable organic cotton t-shirt designed for everyday comfort, available in multiple sizes and colors.”
2. Use Structured Metadata
Metadata gives AI systems clarity. Within Shopify:
Complete product attributes such as size, material, and color
Apply tags and collections consistently
Use schema markup (JSON-LD) to provide machine-readable product data
This helps ChatGPT and other engines map your products to specific queries like “affordable eco-friendly swimwear” or “durable leather backpacks.”
3. Align with Conversational Queries
Think about how shoppers phrase requests to AI tools. Queries often sound like questions:
“What is the best … under $100?”
“Which brands make …?”
“Recommend me a … for beginners.”
Align your product content with these queries:
Include qualifiers like price range, audience type, or use case
Add phrases like “perfect for beginners” or “ideal for daily wear” where appropriate
Ensure your brand positioning matches how you want to be described
4. Examples: Before and After
Before (not optimized):
Title: “Summer Dress”
Description: “Stylish dress. Polyester. Imported.”
After (optimized):
Title: “Lightweight Summer Dress – Women’s, Floral Print, Breathable Fabric”
Description: “This lightweight summer dress is made from breathable polyester with a flattering floral print. Designed for warm days, it is versatile enough for casual outings or evening events.”
The optimized version provides conversational detail, highlights use cases, and uses natural phrasing that matches how a shopper might describe the product in a query.
Action Plan for Merchants
Audit your catalog: Review product titles and descriptions. Are they clear, conversational, and complete?
Add structured data: Use JSON-LD or an app that automates schema injection.
Test queries: Ask ChatGPT and similar tools to recommend products in your category. Note if your brand appears.
Refine and repeat: Adjust product content based on gaps. Track changes over time.
Where AIRO Helps
Doing all of this manually can be time-consuming. AIRO is designed to make your store AI-ready.
AIRO automatically injects AI-friendly product context into your Shopify catalog and provides a brand perception dashboard so you can see how your store is currently recognized by ChatGPT and other generative engines. By making your products easier to understand, AIRO improves your chances of being included in AI product suggestions.
FAQ
Can ChatGPT recommend products?
Yes. While ChatGPT does not show links like Google, it can surface product and brand recommendations in its generated answers.
How do I make ChatGPT aware of my store?
Ensure your product data is structured, descriptive, and conversational. Using tools like AIRO can help inject metadata that improves recognition.
Is this the same as SEO?
No. SEO is for ranking in search engines. GEO (Generative Engine Optimization) focuses on how AI engines interpret and recommend your products.
Will this guarantee my products appear in ChatGPT answers?
There is no guarantee, but optimization significantly improves your visibility and likelihood of being included.